Our first experience with the Compass for-sale sign (that costs $700):
Jim Klinge
Klinge Realty Group
Broker-Associate, Compass
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I love the Neptune oceanfront properties.
As for the sign, how much does a regular old school sign cost? What is the added value of having this sign?
For a listing on Neptune sign cost probably doesn’t matter but for a $200000 condo here or $200000 house in middle America, wonder if they will still use the sign
The added value to the passer-by is that they don’t have to get out of their car to grab a flyer.
The added value to the agent is they don’t have to have their trainee run around re-stocking flyer boxes every week, and they don’t have to take phone calls from those pesky looky-loos who only want to spend $6-7 million. It also makes us look progressive and online-savvy. And we save a few hundred trees every year, which is important.
The added value to Compass is that it’s another reason to use our app, and hopefully it becomes your app of choice for all your real estate needs. It’s still a bit early on that topic, but it’s where we’re heading.
I think iPhones have a built-in ability to read those QR codes. Whereas Android phones, you need to install an app for that. Maybe the latest/greatest Android phones have it built-in?
The Compass sign could use some improvement. Like making the QR code more obvious and actually having some instructions for those that don’t know what to do and that may need to download an app to read QR codes, etc.
But yeah, makes sense to have a fancy sign. But, if it’s just a QR code, can’t you print a QR code on a regular old sign and have it perform the same function?
We thought it was a QR-code device, but in the end all we needed was the Compass app to be open, and a push notification gets sent.
It makes sense – if it was QR-code driven, then you’d have yo get out of your car.
Not sure I want a client who doesn’t get out of the car for a free QR code.
It occurs to me that you can avoid “certain cities'” aggressive sign enforcement.
Thank you for your explanation. Now I understand how the sign works but more importantly Compass’s vision better. Compass wants to get ahead of the curve. It’s not a sign – it’s a client engagement, branding and potentially retention tool and I can already see some additonal ways it could be used in the future.
Push notification better strategy than QR code too. My experience personally at least is that i don’t see a lot of the general public use QR codes – a lot of people unless tech savvy don’t know what a QR code is, it’s one extra piece of work to go download yet another app just to scan the codes, and plus a number of other reasons too.